U.S. Foreign Aid is Being Rebranded  

Katie Pavlich / Townhall Tipsheet

The White House announced Thursday the branding for foreign assistance provided by the United States will be rebranded and streamlined into one uniform logo, ensuring recipients understand where the aid is coming from. 

"Today, President Donald J. Trump signed an Executive Order directing agencies of the United States Government to use a single logo on all United States foreign assistance.  The Secretary of State, in coordination with the Administrator of the United States Agency for International Development, will be responsible for developing and coordinating this branding policy," the White House released in a statement. "The United States is by far the single largest foreign aid donor in the world.  Today, more than 20 Federal agencies deliver United States foreign assistance under their individual brands and logos.  The lack of a coherent branding policy has diminished the recognition of the American people’s generosity.  Many beneficiaries of our aid do not realize the life-saving products, programs, services, goods, and materials they receive are paid for by citizens of the United States."

Read entire article here: https://townhall.com/tipsheet/katiepavlich/2020/12/10/a-new-policy-will-ensure-us-foreign-aid-has-a-stamp-n2581362