Holding The Line: The GOP Could Have Their Winning Issue For 2018 Right Before Their Eyes
Club For Growth has some polling that could help bolster the GOP’s chances of holding the line. The organization hired the data firm WPAi, who told a then-panicky Sen. Ron Johnson (R-WI), that he had a pathway to victory against Democrat Russ Feingold. They were right. So, what does the polling say? The negatives in the 41 most competitive House races for Trump are high. That’s no shock, but WPAi adds that the GOP has a plus-three advantage on the ballot, with 25 percent of voters in these districts saying they could be persuaded to vote Republican this year. The Wall Street Journal’s Kimberley Strassel has more [emphasis mine]:
WPAi just handed the club in-depth polling of the people who matter most this midterm—1,000 likely voters in 41 competitive House districts. The results are quietly making their way to Republican leaders, and the club agreed to give me an advance look. Bottom line: Many of these races are winnable—if Republicans have the courage of their convictions and get smarter in tailoring their messages to voters.
On the surface, the results mirror other recent polls. President Trump has a net-negative approval rating across these districts, with his unfavorable ratings notably high among women (57%), independents (58%) and suburban voters (52%). Those who answered prefer a Democratic Congress that will check Mr. Trump (48%) to electing Republicans who will pass his agenda more quickly (42%). The biggest alarm bell is the 12-point enthusiasm gap—with 72% of Democrats “very interested” in this election, compared with 60% of Republicans. In suburbia, the 12-point gap widens to 24.
Yet this thundercloud has silver linings. One is that Republicans still hold a 3-point lead on the generic ballot in these districts, meaning they have a real chance if they get their likely voters out. An even bigger opening: Approximately 25% of those polled remain “persuadable” to vote Republican—if they hear the right things.
The difficulty is that different voters want to hear different things. Republicans have been touting their tax cuts and the economy, and they should. But the club’s data make clear that uncommitted voters want more than past achievements, or a scary picture of Nancy Pelosi, or excuses for Mr. Trump. They want promises for the future. And yes, they remain wary that Democrats will reverse particular economic reforms.
Which is why the message that resonates most strongly by far with persuadable voters is a Republican promise that they will make permanent last year’s middle-class tax cuts.Rep. Kevin Brady, the Ways and Means Committee chairman, has introduced legislation to do just that—and it’s mind-boggling that Republicans haven’t already scheduled votes. Majority Leader Mitch McConnell doesn’t have 60 Senate supporters, but Republican candidates could use Democratic “no” positions to huge effect in their races.So, that’s it. It’s a push to make the Trump tax cuts, which has benefitted the middle and working classes, permanent. The script writes itself. This policy helped create three million jobs, lower unemployment to an 18-year low, incentivized companies to give over three million workers bonus checks averaging $1,000 or more, and reduce jobless claims to their lowest in a half century; Democrats want to gut all of it because…resist. It could be useful fodder for any race.
The problem is selling that without Trump holding rallies and nationalizing the race, according to the data. Strassel added it seems the GOP will have to have multiple precise and efficient targeted engagement with certain voter universes, writing "for the most part the emphasis and message needs to be entirely different depending on block-by-block geography."
Don’t get me wrong, I love these rallies, but they turn off these suburban voters, who shockingly are open to vote Republican this cycle, despite all of the doom and gloom talk that’s spewed over liberal media outlets. On the flip side, it's boosting enthusiasm in the rural regions, so there is a case to be made that running away from Trump is a bad move. I wouldn't disagree with that. His economic record is not bad. There are many ways to slice the electorate and win. This will take more finesse, but the groundwork, the baseline to build a winning message with these voters and hold the line on Capitol Hill is there.
Make those tax cuts permanent.