White House Hires PR Firm to Push Obamacare
The Obama administration has hired public-relations giant Weber
Shandwick to help sell Obamacare to the uninsured and persuade them to
enroll in a healthcare plan.
Obamacare aims to cover uninsured Americans by
expanding Medicaid and by imposing an “individual mandate” requiring
everyone to have insurance or pay a tax. There is obvious concern in the
White House, however, that many of the nation’s 37 million uninsured
Americans will pay the tax rather than buy health insurance.
“Weber Shandwick won a $3.1 million contract to
assist the Department of Health and Human Services with rolling out a
campaign to convince skeptical — or simply confused — Americans that the
act is good for them and persuade them to enroll in a health plan,”
Advertising Age reported.
The PR firm will seek to implement “rollout
communication” based on “old-fashioned marketing principles,” the
The HHS agency in charge of the campaign is the Centers for Medicare & Medicaid Services.
Weber Shandwick is a global public relations firm with offices in 81 countries.